If you are a lawyer or help lawyers find clients, you might hear two names often. One is mass tort leads, and the other is class action leads. The names sound almost the same, but they are different. It’s important to know how they are different because it may affect how you organize your cases. It also impacts how you talk to clients who need help. You also get to know how to spend money on marketing activities.

This guide will help you understand what sets them apart, so you can pick the best plan for your law firm.

Mass Tort vs Class Action Leads

Mass tort leads are individuals who might be your clients. These people were hurt by the same thing. It could be a medicine or a bad product. Also, it could be something else that caused the harm, and now they need help right away.

Although they were hurt by the same thing, their cases are special and distinct. Everyone has their own story. They might have different injuries, lost work, and had their lives changed in their own way. Their cases are handled one by one and not in one big group. You need to look at each case carefully and listen to each victim’s story.

On the other hand, in class action leads, many people might join one big lawsuit together. They were all hurt by the same thing and in a similar way. However, instead of one person fighting alone, they form a group. In this situation, the lawsuit is filed as a single case. Eventually, everyone in the class action shares the outcome.

Legal Control and Compensation

Mass tort and class action cases are not the same because different clients are in charge of making choices. In a mass tort case, your client is in charge of their own case. They get to decide if they want to settle it and can choose if their case goes to trial. Each person makes their own choices.

In a class action case, your client has less control. Usually, a few people are picked to lead the whole group. These leaders and their lawyers make the decisions. One person in the group cannot make their own deal.

In a mass tort case, each person is paid based on their own story. The amount a client receives depends on the extent of their injury. If they were hurt badly, they might get more money. On the contrary, if it were a minor injury, they might receive less compensation. In a class action case, the money paid to each person is often smaller.

Cost of Leads

Mass tort leads normally cost more money because it takes a lot of work to find all the details. They may also cost extra if they are exclusive leads. Exclusive mass tort leads are often high quality as they are generated using the best generation systems to ensure they will definitely convert and are sold to only one firm. Hence, the true measure of these leads is not the cost but the return you get.

For example, our firm acquires mass tort leads from the ExclusiveLeadsAgency. The exclusive leads may seem pricey, but the margins are strong due to greater settlement potential. Their leads are also generated with the aid of powerful AI systems to deliver real-time results that meet your selection criteria. In the end, they will change your bottom line.

Class action leads cost less because it is easier to find many people at once. Nonetheless, since they cost less, each case also pays less. You have to think about what you get back for the money you spend.

Choosing the Right Type of Lead

When deciding between mass tort leads and class action leads, pick what works best for your team. Think about what you want to do and your firm’s capacity. Do you have enough support staff and time? If you can work on many cases one by one, mass tort leads might be right for you. Although these could take more work, you might make more money in the end.

Class action leads are good if you want lots of cases that are in a group. The amount you receive per person may be small, but it reduces the workload for your team. Mass tort cases are bigger and can be harder. However, you can win more money or lose more. Each person’s story is special and needs lots of care. They are also not as risky. Hence, they are good when many people are hurt in the same way, but not badly.